Seo Services And Basics
Posted by searchoptimizationufx on January 11, 2009
SEO or Search Engine Optimization has got to be the singly most important part of any business with an online presence. The fact that the SERPS (search engine results pages) change their algorithms on a regular basis is one reason that you need to stay abreast of what’s happening.
SEO really is the process that one has to take to get noticed in the search engines and hopefully have your website on the first page.

Finding the time to stay on top of this is a big challenge if you’re a business owner that’s why more and more companies today are including this kind of service in their advertising budget and outsourcing the SEO work. It is much cheaper than conventional advertising non the less and can really be targeted at strong “buying” clients or targeted traffic.

There are two types of seo:-
On Page Optimization
Off Page Optimization

On page starts with keywords that you are targeting, url, meta tags, internal linking, keyword density, alt tags, image tags and a few more key factors. I'll be sure to drill deeper into the individual points.
Off page is more about propagation of your website on the net. How many different places can your presence be found and how many other websites are pointing to you. Linking is a VERY important point here.
It’s a bit of a popularity contest. Let’s say you have a website about fishing and there are thousands if not hundreds of thousands of other websites about fishing. Actually there are 179,000,000. Let us say all things been equal on page, the serps then see which site has the most links pointing back to there site. The website with the most links wins the popularity contest and appears first. Link building is an on going process and must be included in every online marketing campaign.
SEO is no easy task so make sure you choose the right company. There are to many variables that can affect your campaign. If done incorrectly you stand the risk of receiving a Google slap and not having your website found in the search engines at all.
To discover more seo related topics visit Seo-Edge.
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